Principles, Elements, and Types of Persuasion

  • Publish Date: 1996-08-01
  • Binding: Paperback
  • Author: James Benjamin

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In this text, the author emphasizes practical applications as students master the research and theories of persuasion. By acknowledging that both rhetorical and behavioral theories contribute to the understanding of persuasion, this text blends production and consumption of persuasion.

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