Persuasion: Psychological Insights And Perspectives

  • Publish Date: 1994-04-26
  • Binding: Paperback
  • Author: Sharon Shavitt

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A textbook for an undergraduate course emphasizing psychological research into persuasion, and a supplementary text for courses such as marketing, sociology, journalism, and political science. Researchers illustrate rather than detail their lines of inquiry in chapters that can stand alone. Also of possible interest to professionals in related fields. Annotation copyright Book News, Inc. Portland, Or.

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