How to Ask Survey Questions (Survey Kit, Vol 2)

  • Publish Date: 1995-08-03
  • Binding: Paperback

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This volume guides readers in determining a feasible number of survey questions, preparing appropriately worded questions for participants and standardizing the response choice. It also covers issues such as: how to understand a surveys cultural, psychological, economic, and political context; how to ask questions about knowledge, attitudes, and behaviors; how to avoid negative phrasing and biasing words; and how to distinguish among response formats that use nominal, ordinal, and numerical measurement.

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