The greatest showman of all time, P.T. Barnum was also a brilliant businessman. In this primer for fledgling businessmen, Barnum describes the basics for choosing a career, starting a new business, building wealth, and growing a fortune. The advice Barnum gave his fellow entrepreneurs during America's Gilded Age rings even more true today, in our age of financial uncertainty, great disparities in wealth and opportunity, and social and technological upheaval. Barnum explains how to tell the risks from the opportunities, and how to take advantage of both. This is an essential addition to any library of business or entrepreneurship books, and a spirited read from a master of entertainment. One of the most important financial books ever written.